"U×U" (pronounced "You") is a project for small and medium businesses that aims to develop new sales channels in order to provide wider access to excellent Japanese products around the world.
It was created from the Japanese word "Yuu" (meaning to tie together) and the English word "You".
The name which combines the two "U" was chosen as an expression of our desire to create strong and long-lasting ties between producers and consumers.
With a spirit of hospitality, exceptional Japanese products born from traditional techniques deliver a calm peace of spirit to the world.
This project targets ordinary consumers and buyers, and is working to provide support for EC sales in Japan and overseas, and also to expand sales channels and promote business through real-world events and other means.
This project supports EC sales to ordinary consumers in Japan and overseas.
(1) Guides consumers to the U×U EC site and malls where U×U shops are located.
(2) Provides trial sales support for manufacturers who are not involved in EC sales.
It performs trial sales to ordinary consumers at places such as widely-known shops.
(1) Conducts trial sales and consumer surveys at widely-known shops in Japan.
(2) Conducts trial sales and consumer surveys at real-world shops overseas.
Makes possible matching with buyers on the web and at exhibitions and business meetings.
(1) On the website, performs matching of buyers and the manufacturers who have posted products.
(2) Promotes manufacturer products from the special UxU booth at large-scale exhibitions and other events.
Manufacturers interested in posting products on the U×U website should click here for details.
Yes. That is the plan.
The Organization for Small & Medium Enterprises and Regional Innovation
In general, participation is free.
However depending on the individual project, participants may be responsible for actual costs such as transportation and product shipping.
This project is intended for small and medium enterprises and small business operators (manufacturers).
Manufacturers interested in posting products on the U×U website should click here for the detailed application requirements .
After the application for participation is received, it is examined by a selection committee that contains outside members before the participant is registered and products are posted.
Please be aware that depending on the selection examination results, it may not be possible to accommodate your request.
Manufacturers interested in posting products on the U×U website should click here for the detailed application requirements.
Information about each project will be sent to the registered manufacturers. At that time, there will be a new selection examination for the individual project.
Yes. Please contact the office.
The U×U website does not directly sell manufacturer products to the users.
This website functions to guide users to the EC site already created by each company. Therefore no particular fees are charged.
The registration and posting period is in general 5 years including the year of registration. Renewal during this period is not necessary.