U×U (pronounced "You") is a project that aims to open up new sales channels for small and medium-sized businesses, and deliver excellent Japanese products to the world.
It was launched in order to create encounters between the producer "You" and user "You", aiming to create strong bonds of friendship and trust.
U×U creates opportunities for such encounters, so that valuable products born from Japanese spirit and techniques can deliver new discoveries and excitement to "You" wherever you are in the world.