About UxU

UxU (pronounced "you") is a project for small & medium enterprises that aims to develop new sales channels in order to deliver excellent Japanese products to the world.
The name comes from a combination of the Japanese word yuu (meaning “to bond”) and the English word “You”.
The name which combines the two "U" was chosen as an expression of our desire to create strong and long-lasting ties between producers and consumers.
With a spirit of hospitality, exceptional Japanese products born from traditional techniques deliver a calming peace of spirit to the world.